Coca-Cola Company Research Paper Example | Topics and Well Written Essays - 2750 words

Coca-Cola Company - Research Paper Example Indeed, Coca Cola’s strategic marketing and management processes add to the company’s firmly embedded financial leadership in the non-alcoholic beverage market segment. Introduction Coca Cola’s strategic marketing and management plans catapults the entity as one of the world’s popular non-alcoholic beverages. The research centers on the history of Coca Cola. The research includes producing a financial statement analysis of Coca Cola America. The study incorporates the similarities and differences between the production processes of both Coca Cola America and Coca Cola Mexico. Coca Cola’s strategic marketing and management processes precipitates to the company’s current financial leadership in the non-alcoholic beverage market segment. History of Coca-Cola. Lonnie Bell (2004) emphasized Coca – Cola, the world’s soft drink, was accidentally invented by Dr. John Pemberton. Dr. Pemberton, a pharmacist from Atlanta, Georgia, formulat ed the Coca-Cola syrup using a three legged brass pot. Dr. Pemberton used two chief ingredients for his invention in 1886. The two ingredients are coca plant and the Kola nut. The Coca plant is a good source of Cocaine. However, Dr. Pemberton insisted that Coca Cola contains only 1 % Cocaine percentage. Paul Gootenberg (1999) theorized â€Å"Cocaine made its first appearance in the United States during the 1880s, when physicians first interested themselves in the drug's therapeutic potential. Limited at first to a relatively narrow range of therapeutic use, cocaine's popularity grew far beyond the boundaries of medical practice. By the late 1890s, many observers came to believe that the popular... This paper stresses that Coca Cola’s strategic marketing and management plans catapults the entity as one of the world’s popular non-alcoholic beverages. The research centers on the history of Coca Cola. The research includes producing a financial statement analysis of Coca Cola America. The study incorporates the similarities and differences between the production processes of both Coca Cola America and Coca Cola Mexico. Coca Cola’s strategic marketing and management processes precipitates to the company’s current financial leadership in the non-alcoholic beverage market segment. This report makes a conclusion that based on the above discussion, Coca Cola’s strategic marketing as well as management plan contributes to company’s retaining its century old popularity in the non-alcoholic beverages market segment. The constant innovative changes in the company’s packaging and ingredients translate to the current pinnacle of Coca Cola’s financial success. The financial statement analysis indicates Coca Cola’s innovative and creative production and marketing strategies significantly contribute to Coca Cola’s current favorable financial picture. There are some similarities and differences between the production processes of both Coca Cola America and Coca Cola Mexico. Indeed, Coca Cola’s strategic marketing and management processes metamorphose to the company’s firmly entrenched financial leadership in the non-alcoholic beverage market segment.