A Closer Look at Apple's Success Strategies Research Paper

A Closer Look at Apple's Success Strategies - Research Paper Example Their product innovation made it a brand to be envied not just in terms of functionality, but features, design and quality. Therefore, in this study the researcher would be attempting to analyze that how innovation, product extension or expansion has affected the financial growth and the managerial decision making of Apple Inc. and how the company has come up with new marketing tactics to survive as a leader in its own niche (Douglas, 2012). Apple Inc. is a, technology based multinational company, in America, having its headquarter in Cupertino, California. It is popular for its technological innovations and designs. The company is into manufacturing and selling of consumer electronic goods and is best known for its products which are a brand in itself like the iMac, iPod, iPhone, iPad and the Apple Watch. It also provides a range of online services to the consumers like the iTunes, the iCloud and the App Store (Apple Inc., 2015). Steve Jobs, Ronald Wayne and Steve Wozniak have founded Apple on 1st April, 1976 to manufacture and sell personal computers. On 3rd January, 1977 it was incorporated as Apple Computer, Inc. and was renamed on 9th January, 2007 as Apple Inc. (Apple Inc., 2015). It is globally the largest technology company by total assets, second largest Information Technology Company after Samsung Electronics by revenue and ranking third in the world as mobile phone maker. Apple Inc. has become the first company in the United States to be valued at over 700 billion dollars on 25th November, 2014 in addition to being the largest publicly traded corporation in market capitalization world-wide. As per 2014, the company had a total of 72,800 full-time employees, operating in 437 retail stores in fifteen countries and online Apple Store and iTunes Store functioning globally among which iTunes is the largest music retailer in the world (Apple Inc., 2015). Apple